Established in 2021, we are a dedicated family-run small business, where ensuring customer satisfaction remains our utmost priority. Our commitment to providing exceptional service sets us apart in the industry, ensuring that every interaction with our valued customers exceeds expectations.

At Modestly, we prioritise a different approach compared to fast-paced fashion brands. Our focus is not on bombarding you with countless stylish abayas and modest wear options. We believe in a more thoughtful and curated selection, ensuring that each piece aligns with our values of quality, creating long lasting sustainable products.

A year into establishing our brand, we identified a gap in the modest wear market. While many brands solely offered abayas for standard-sized women up to size 18, there was a lack of options for plus-size women. Those few brands that did cater to plus sizes often featured styles like batwing abayas, which could appear unflattering on larger frames. To address this need, we introduced the A Line plus size abaya. This design prioritises flowy and loose look to provide comfort without adding bulk. Alhamdulillah, our range of plus-size abayas has grown, attracting a dedicated and satisfied customer base.