At MODESTLY, we don’t just create clothing; we craft thoughtful pieces inspired by the essence of modesty.

Established in 2021, we are a family-run small business with one clear vision: modest wear should be inclusive, meaningful, and never compromise on quality.

Our Philosophy

MODESTLY is more than a brand—it’s a community, built on trust, shared values, and a commitment to creating thoughtful designs for real women.

From day one, our mission has been simple yet profound: to empower women with modest wear that reflects their values, embraces their individuality, and makes them feel confident, comfortable, and truly themselves..

Bridging the Gap in Modest Wear

Just a year into our journey, we saw a gap in the market that couldn’t be ignored. The lack of inclusive sizing in modest fashion left so many women feeling unseen and excluded. Most brands stopped at size 18, overlooking the needs of plus-size women who deserve better.

Determined to change this, we introduced our A-Line Plus-Size Abaya—a design created with intention, offering flow, comfort, and coverage without unnecessary bulk. The response was incredible. Alhamdulillah, this was the start of our growing plus-size collection, which has become a go-to for women seeking pieces that truly cater to them.

A Thoughtful Alternative to Fast Fashion

We’ve never been about keeping up with fleeting trends. Instead, MODESTLY is about timeless pieces you’ll wear and love for years. We believe in quality over quantity, creating designs that last and stand apart from the fast fashion churn.

Our collections are intentionally curated—made to resonate with your values and reflect our unwavering commitment to sustainable, meaningful fashion.

Our Promise

At MODESTLY, you are at the heart of everything we do. Every design, every decision, and every interaction reflects our dedication to making sure you feel heard, valued, and included.

Whether you’re discovering us for the first time or have been part of our journey since the beginning, we are honoured to be part of your modest wear story.

Thank you for supporting MODESTLY—a family-run business rooted in values, care, and the pursuit of serving a truly inclusive community.